Petit Duc
I redesigned the virtual event experience to make avoided carbon emissions visible and meaningful.
Timeline
5-week capstone project
Role: UX Designer
- Collaborated with 2 designers and a stakeholder
- Led design of the virtual flow and emissions feedback experience
- Designed and iterated in Figma
Tools
Figma, FigJam, Usability Testing
Problem
The original experience made it difficult for users to understand how their participation choices impacted the environment. While travel-based attendees could input their details, virtual attendees received little to no feedback, making their impact feel invisible. Additionally, the linear flow did not clearly support different attendance types, leading to confusion and unnecessary steps.
Key Insights
- Virtual attendees were not supported by a dedicated flow, leaving a gap in the experience
- Users struggled to understand how carbon emissions are calculated and what they mean
- Abstract concepts like "avoided emissions" were difficult to communicate in a clear, tangible way
Designing the Solution
To address these challenges, I designed a structured and flexible participant experience that adapts to different attendance types. Instead of a single linear flow, the experience guides users through step-by-step inputs and dynamically adjusts based on their selections. This reduces confusion, supports multiple user journeys, and makes environmental impact more visible and meaningful.
Key Design Decisions
1. Supporting Multiple Attendance Paths
- Designed separate flows for travel, virtual, and non-attendance scenarios
- Replaced a linear experience with paths that adapt to user input
- Created a more flexible and relevant user journey
2. Guided, Step-by-Step Experience
- Introduced onboarding screens to orient users before starting
- Broke inputs into smaller, structured steps
- Reduced cognitive load by grouping related information
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Users are guided through one decision at a time, transforming a complex process into a clear and manageable experience.
3. Making Impact Visible
- Designed a final screen to communicate emissions and avoided impact
- Translated complex data into simple, digestible feedback
- Reinforced the value of sustainable choices
Abstract environmental data is transformed into a tangible, relatable outcome, helping users understand the real impact of their choices.
Key Takeaways
- Designing for multiple user paths requires clear structure and flexibility
- Guided experiences reduce cognitive load during multi-step inputs
- Simplifying complex data increases user understanding and engagement